Front covers attract … back covers sell! You already know that, in fact, everyone does judge a book by its cover. You also know that you have only two or three seconds to attract a potential reader with your front cover. But once that reader picks up your book and flips to your back cover, this is your chance to sell your book. That reader is already interested, and just needs convincing. Continue reading →

Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to create credibility—you do NEED them. Continue reading →

You can have a book that is new, original, innovative, and perfectly solves the problems of your ideal customers, but are your ideal customers going to buy your book if they have never heard of you or what you can do for them? Continue reading →