Author Archives: admin

Pages need design too

Pages need design tooUnlike book cover design (which calls attention to itself), page design is silent—forming a bridge between the author’s words and the reader. Many people are surprised to learn that pages are actually designed because, unlike a book cover design, the page design isn’t that noticeable. In fact, it shouldn’t be noticeable! Your reader should be drawn straight into your words without giving your page design any thought. Continue reading

Writing your back cover copy

Writing your back cover copyFront covers attract … back covers sell! You already know that, in fact, everyone does judge a book by its cover. You also know that you have only two or three seconds to attract a potential reader with your front cover. But once that reader picks up your book and flips to your back cover, this is your chance to sell your book. That reader is already interested, and just needs convincing. Continue reading